Chapter 7- Business Marketing

Business Marketing

The marketing of goods and services to individuals and organizations for purposes other than personal consumption.

Business to Business electronic commerce

The Coca-Cola company uses the business to business model. The social media is considered the consumer sites for B2B companies. The Coca-Cola company uses social media sites such as Twitter, Facebook, LinkedIn, Instagram, Flickr, Google+ and YouTube. The Coca-Cola Company creates connections with the consumers and audience viewing. Through the social media sites, the company tells story's and events that have accrued in society or in the company. The idea is to promote the Coca-Cola brand with each post to the social media sites there is always a quote by Coca-Cola such as Live Positively, Open Happiness, Enjoy and Red White and You.

Strategic Alliances


The Coca-Cola Company has a large distributor of the beverages that are produced. The Coca-Cola company made a strategic alliance with Honest Tea. Honest Tea is a the leader of the organic bottled tea. Honest Tea accept the alliances with Coca-Cola also attaining the their channels of distributors. The companies are still with the alliances, on the Coca-Cola site the Honest Tea is under one of the brand beverages. Opening up to the organic beverages share.

Producers
The Coca-Cola Company producers make the cans and bottles of the company. The companies are contracted with Coca-Cola to make finished products of the cans and bottle.
Resellers
When the finished products are made the company then sells the large retailers and chain retails and wholesaler which are then sold to small retailers. 
Institutions
The Coca-Cola company achieve goals through schools, colleges and universities. The company has a scholar foundation scholarships for students planning to attend colleges or universities.


Types of Business Products

The Coca-Cola company falls under the business product of raw materials. The raw materials become part of the finished product can, bottles, glass, and more. One of the main ingredients for the Coca-Cola Classic beverage, or any of the beverages is corn syrup. That is a raw material needed to extract to make the beverage. All the processes needed to make the finished product consists of raw materials.