Strategic Planning for Competitive Advantage
Coca-Cola company mission statement was to refresh the world with their beverage. The idea to create happiness, enjoyable memories and put a value to Coca-Cola. A customer sets the value of the product depending on whether they like it enough or not to buy it at whatever cost. The cost of the Coca-Cola beverage is the competitive advantage. Cola-Cola has made a change as well as the society changes their beverage, the society drinks more water instead of sparkling beverages.
Competitive Advantage
Competitive Advantage
Unlike other sparkling beverages Coca-Cola has been able to develop a worldwide system in regions that other companies won't sell their product. Profit is made anywhere the Coca-Cola company plants its market, which is an enormous 200 market. The 200 market has 400 brands that is unlike most brands. Coca-Cola competitive advantage is the reason for its ability to stay in business for many years.
Coca-Cola differentiation itself from other companies by its diverse taste. Coca-Cola company has more than one product other than the original to be marketed. Its sub-products of Coca-Cola light, zero, cherry coke, vanilla coke lemon coke and so on. The company has a built customer loyalty brand, it is a steady base. Coca-Cola does a lot of advertising to the public eye based on what they like or enjoy at that moment. Advertisement is the differentiation strategy the company markets.
Strength
Coca-Cola currently has the largest market share in the beverages. It has a strong marketing and advertising which can lead to their development of customer loyalty. The serving of 200 countries of the coca cola beverage. It has a strong corporate social responsibility which their productive recycling, packaging, energy conservation and many more.
Weaknesses
The weakness of the company is the carbonated drinks being marketed. Mostly carbonated drinks are sold whereas currently the society is trying decrease obesity rates and consume healthy food and drinks.
Opportunities
As the academic to consume healthy drinks, bottled water is more demand than carbonated drinks. It is still an opportunity for the company to expand their products to a bottled water or low sugar/calories drinks.
Threats
The major threat that the company is facing is the change in the customers choice to go healthy rather than drink carbonated drinks. Coca-cola serves drinks with large amounts of sugar, fat and calories but the public tastes are changing to healthier consumption. It also gives a scare of water becoming an increase in dominance in the drinks production and the carbonated drinks decrease in dominance.
Coca-Cola differentiation itself from other companies by its diverse taste. Coca-Cola company has more than one product other than the original to be marketed. Its sub-products of Coca-Cola light, zero, cherry coke, vanilla coke lemon coke and so on. The company has a built customer loyalty brand, it is a steady base. Coca-Cola does a lot of advertising to the public eye based on what they like or enjoy at that moment. Advertisement is the differentiation strategy the company markets.
Strength
Coca-Cola currently has the largest market share in the beverages. It has a strong marketing and advertising which can lead to their development of customer loyalty. The serving of 200 countries of the coca cola beverage. It has a strong corporate social responsibility which their productive recycling, packaging, energy conservation and many more.
Weaknesses
The weakness of the company is the carbonated drinks being marketed. Mostly carbonated drinks are sold whereas currently the society is trying decrease obesity rates and consume healthy food and drinks.
Opportunities
As the academic to consume healthy drinks, bottled water is more demand than carbonated drinks. It is still an opportunity for the company to expand their products to a bottled water or low sugar/calories drinks.
Threats
The major threat that the company is facing is the change in the customers choice to go healthy rather than drink carbonated drinks. Coca-cola serves drinks with large amounts of sugar, fat and calories but the public tastes are changing to healthier consumption. It also gives a scare of water becoming an increase in dominance in the drinks production and the carbonated drinks decrease in dominance.
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