Chapter 11 - Developing and Managing Products

New Product

A product new to the world, the market, the producer, the seller, or some combination of these. 

The Coca-Cola Company has led few new product developments. One of the new products was the new Coca-Cola aluminum bottles. It is not the usual glass, plastic or can, it was aluminum. The bottle materials were recycled and made into the new product. Coca-Cola considered it a sustainable new product, rather than plastic bottles, and reducing packaging. The new bottle is similar to the plastic bottle due to being resealable and have durability. 

Test Marketing

The aluminum bottles outcome did affect The Coca-Cola Company in a positive way. The aluminum bottles was first a test marketing for a new way of packaging. The idea was for packaging and the attention of the younger consumers. The younger consumers do not always settle for the old but rather want the new style. As a effort to make it is a positive outcome but it is sold in selected retails. The revenue from the aluminum bottles didn't boost, the glass bottles are the boost to the revenue.

Chapter 18: Social Media and Marketing

Social Media

The use of electronic communications through websites, blogging and applications to share information and other content for social networking.

The Coca-Cola company uses crowd sourcing online through social media sites and on the main website. The consumers are able to request a feedback about the product and how well the service was where it was sold. The Coca-Cola company uses campaigns where the consumers are able to taste or feedback on which they prefer. The only way for the Coca-Cola company to succeed is to satisfy the customers needs.

The Coca-Cola company launched their main website on. Developing thee Coca-Cola online social interaction with the customers. Later on the company begin opening their own media pages on social media sites such as Twitter, Facebook, LinkedIn and Instagram. The Coca-Cola company have other media endorse the classic beverage or social responsibility event such as Forbes recognition of Coca-Cola recycling methods and the outcome of the efforts. The Coca-Cola company has advertisement on multiple sites that current customers or potential customers may visit. 

The Coca-Cola company uses social networks such as Facebook, LinkedIn and Twitter. The Coca-Cola Company Facebook page was made by two individuals that did not work as part of the company, considered consumers or fans. The company kept the Facebook page as the official page and worked together with the fans to maintain the page. 

The Coca-Cola company used media sharing sites such as YouTube and Flickr. The company advertisements are put up into videos on YouTube and images of Coca-Cola campaigns on Flickr.  

As the modern times social media has transition onto applications and widgets on phone systems. The Apple Iphone Apps, Android System Samsung Store and Google's Google Play. 

  

Chapter 10: Product Concept

Product

A product is everything, both favorable and unfavorable, that a person receives in an exchange.

The Coca-Cola Company has many product brands, including Coca-Cola "Classic." Which is the original Coca Cola beverage. In the eyes of society Coca-Cola seems to be a convenience product but it is in reality a specialty product. Coca-Cola is a loyalty brand whereas you wouldn't just chose Coca-Cola to drink out of the blue but due to the fact that you will look for it in a convenience store or leave it doesn't supply it. You would chose Coca-Cola over other beverages, it famous known competitor Pepsi-cola. It is a specialty product for those particular reasons. Coca-Cola doesn't fit all the aspects of the specialty product, it is not limited to a few outlets Coca-Cola can be bought almost anywhere you travel. It is a specialty based on the consumers decision, customer value of the product.

Product Items, Lines and Mixes

Product Item
The product item of The Coca-Cola Company is The Original/Classic Coca Cola.

Product Mix
The product mix of The Coca-Cola Company is all beverages such as juice, iced tea and water, the product mix is in depth with the type of beverages.
Product Modification
The Coca-Cola Company has had a product modification, the beverage taste was alter. For many years the formula didn't change until 1985 the formula with the amount of sugar changed. It went well for the company.
Product Line Extension
The product line is Coca-Cola Classic. Black Cherry Vanilla, and Coca-Cola Cherry, Coca-Cola with Lime, Coca-Cola C2 and Coca-Cola Blak.                                                 
Brand, Brand Name, Brand Mark, Brand Equity and Brand Loyalty
The Coca-Cola Company has been known for their brand, brand name, brand mark and brand loyalty. The brand mark of Coca-Cola is the red and white colors, but the famous shape of the bottle. If given a picture of the red and white and the unique bottle shape without the brand name, Coca-Cola, it would already be known to the audience as Coca-Cola. Coca-Cola is a brand loyalty, the reason for being a specialty product, it is chosen over other beverages.In 2012, the brand equity has raised 8% with a estimated 77.8 billion value.
Trademark
The Coca-Cola bottle, the unique shape and design.
Packaging
The Coca-Cola Company differentiates itself from other companies not only by the bottle design but the packaging. It is the largest distributor and packager of beverages. Coca-Cola says this is important in their packaging.

• "Designing consumer-preferred, resource-efficient packaging
• Eliminating landfill waste
• Using recycled and/or renewable materials                "

Chapter 17 - Personal Selling and Sales Management

Personal Selling

Personal Selling is the purchase situation involving a personal, paid for communication between two people in an attempt to influence each other.

Selling Process

Step 1: Generating Leads

The Coca-Cola Company brand is almost every part of the world wherever you go, it is a trademark worldwide. The Coca-Cola Company generates leads through advertising and social media, being a part of the region local culture and traditions. The company adapts their product to the norms of the society they will sell their beverage.

Step 2: Qualifying Leads

The Coca-Cola Company the recognition of the need is, the need of a beverage but in reality it is a want. The company uses their web site and social media to qualify their leads, some techniques are surveys, snapshots, news stories, polls and connecting with social networks.

Step 3: Approaching the Customer and Probing Needs

The Coca-Cola Company Some of the social networks are Facebook, Twitter, Tumblr, YouTube, Instagram and more. The Coca-Cola Company website advertises all the elements of stories, blogs, opinions, news, brands, videos, music and more.

Step 4: Developing and Proposing Solutions

The Coca-Cola Company advertise through social media, a salesperson is more related to the individual carrying out the word of the Coca-Cola beverage. Which does support the loyalty brand, by marketing Coca-Cola through the individual and specifically drinking the beverage. 

Step 5: Handling Objectives

The Coca-Cola loyalty brand are more open to purchasing Coca-Cola beverage but if you have a new customer the steady answer will be yes. There are factors like social culture that can effect the purchasing of the beverage. 

Step 6: Closing the Sale 

The objectives of buying Coca-Cola are meet, it is a sub-product that is minor is sense of purchasing a TV. The sale is most often to be closed in a orderly manner. 

Step 7: Following Up

The Coca-Cola Company on their main site has information and a feedback site to follow up on their selling process, if it was successful in wants and needs or unsuccessful in certain critiques.