The Promotional Mix Sales Promotion:
Coca Cola promotional strategy is the size of the liters, the bottles, 6-pack bottles, 6-pack cans and 12-pack cans, they are priced differently. Coca Cola international pricing strategy is different based upon the location, economy, competitive situations and the political laws. Coca-Cola has a strong sales promotion, in your convenient stores the price of the coca cola being sold is listed below the original price for a short period to increase short-run sales. The customer is quicker to purchase the beverage at a lower price than the original.
Advertising:
Coca Cola has a massive advertisement market worldwide, it markets through the locations language, culture and customer needs. A strong advertising with celebrities, companies and holiday campaigns. Coca-Cola is known for the holiday of Christmas campaigns, the Santa Claus ad, and launched a Indian holiday of Diwali campaign in 2011.
Public Relations:
Coca Cola has been donating to the community where its beverage is located. The company has worldwide campaigns that supports the locations it is marketing to such as India. India youths does not get education if you are not wealthy, it has been a debate and problem for a ongoing period of time.
Direct Marketing
Coca-Cola uses the strategy of direct marketing. Coca Cola has a target market of 12 and up. Those who are most likely to buy coca cola are in there teens to adults of any ethnicity. Coca Cola wants to strengthen the target market of families, by targeting the mothers of the family. The mother most of the time purchases from supermarkets and grocery stores, coca cola persuades to purchase the coca cola brand.
Found this very helpful for my Business work, cheers.
ReplyDeleteIt is imperative for those who are taking the course to run through the course outline to find out what the course entails as well as how it can be of benefit in the long run. קורס מכירות
ReplyDelete