Chapter 5: Developing a Global Vision

Global Marketing 

Management

Politics

Communications

Technology

Gross Domestic Product (GDP)

The total market value of all final goods and services produced in a country for a given time period, within a year or quarter of a year is the Gross Domestic Product (GDP).

The Coca Cola Company has had a major impact on the GDP of other countries outside of the USA. Rather than having a major impact in the USA Coca Cola hasn't given the USA an advantage but rising the percentages of other countries 40% and higher. In the USA the Coca Cola GDP is slow steady rate of rises and drops but still is a boost to the GDP. It may seem the GDP is low but its value is still in the billions and remaining as one of the top beverage company in the world.

Multinational Corporation

A multinational corporation moves resources, goods and services and skills across national boundaries without regard to the country in which its headquarters is located.

Coca Cola being the a multinational beverage corporation, the top beverage corporation in the world. Coca Cola manufactures, exports its goods and services to many regions worldwide that is considered affordable. The multinational company has only one headquarter, it is in Atlantic, Georgia USA but own plants overseas. Coca Cola has been "going green" by recycling. The company makes the best use of renewable, reusable and recycling resources.

The global marketing standardization is a uniform production that Coca Cola presents. Coca Cola does not do this with every product but increases its profits. As in some countries may use a different strategy to get the consumers attention.